April Pride Opens Floor 2

The designer in her own creation

Genius marketer, savvy clothing designer (The Dress) and "it" girl, April Pride, is opening a pop-up shop at the Four Seasons on Saturday that runs through April.

She’s calling it Floor 2, because, well, it’s on the second floor of the hotel, and filling it with exclusive collaborations between uber-now local designers Rachel Ravitch, Codor Design, Ozen Co., Moth & Crow and Canlis Glass along the lines of python skin jewelry, rare leather handbags, leather coats and necklaces that reflect the mirror designs of Codor (see Bar Sajor).

All purchases are shipped to the customer’s homes after their visit, which means there’s a bit of delayed gratification (making the purchase even more thrilling), but each guest who buys something leaves with an xXx 206 goodie bag filled with nuts from Mamnoon, hand lotion from Butta, a CD from KEXP DJ Tim Betterley among other special treats from the 206.