A Fresh New Space and a Fresh New Line for Seattle Clothing Store Butch Blum

Ali Brownrigg  |   May 2014   |  FROM THE PRINT EDITION
butch blum seattle seattle clothing stores new seattle magazine
An outfit from Cameron Levin’s B Line

After nearly 40 years at Fifth Avenue and Union Street, beloved Seattle clothing store Butch Blum moved shop in March to a gleaming new space at the base of the Two Union Square building. In addition to this new retail lease on life, Butch Blum and his wife, CEO Kay Smith-Blum, brought in Cameron Levin (lovecameron.com) as designer-in-residence, stylist and e-commerce curator. The result: The B Line, a collection of spring/summer basics—pants, blouses, shorts, leggings and skirts in black, pale pink and gray washable silk, chiffon and jersey, ranging in price from $90 to $350 and perfect for the wardrobe of both the store’s growth group of 30-something professionals, as well as the store’s core demo of loyal 50-somethings. The B Line will be in the store through the spring and summer, with more collections on tap for the future, which looks very bright indeed. Butch Blum, 1332 Sixth Ave.; 206.622.5760; butchblum.com