High-Tech Workout Wear for Men

Ali Brownrigg  |   May 2014   |  FROM THE PRINT EDITION
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Field testing Sodo Apparel’s Elevate ¼ Zip on Alki

New men’s sportswear start-up Sodo Apparel’s sleek, simple and functional line of workout wear for men is made with high-tech fabrics that breathe well, allow adequate range of motion and wick moisture away from the body. Manufactured in Spokane, each piece is incubated and tested by volunteers, who put the clothing through their workout paces before hitting the retail racks. Convenient QR codes on the garments themselves make reordering a matter of snapping a picture on your phone, and the brand’s innovative and nontraditional retail model—a tricked-out mobile shipping container (parked this month outside Westlake Center)—allows easy access for shoppers who like to try before they buy. sodoapparel.com