Forget Photoshop: If you can’t be there for family photos at the reunion this summer, send a head-size pillow with your face on it instead. Open since August and headquartered on Capitol Hill, PillowMob puts a high-res image of your lovely mug on a circular- or oval-shaped pillow ($25, includes shipping), sewn on-site. Creative pillow makers have also used their own photos of doughnuts, fruit and pets. You might consider a celebrity you’ve dreamed of taking a nap with. Upload whatever image you choose to PillowMob.com; the website guides you through the pillow-picking process. Put your face on several pillows and suddenly you can be everywhere at once.
Chen has found that obtaining these elite Asian skin care products stateside takes time and research, which is why she’s offering them via a home subscription service ($15/month), which delivers a collection of Korean, Taiwanese and Japanese skin care samples, such as the Neogence Hyaluronic Acid Hydrating Lotion from Taiwan and Leaders’ 7 Wonders Amazonian Acai Anti-Pollution Mask from South Korea. When subscribers find a product they can’t live without, they can shop for the full-size product on 3B’s website (the3bbox.com).
Local and national focus groups of bloggers, YouTubers and beauty influencers help Chen keep up on Asian skin care trends and determine what ends up in the boxes. You could say that 3B has skin in this game.