Seattle Magazine's Eighth Annual Washington Wine Awards
Coolest Wine Label
Sleight of Hand
For anyone who knows Walla Walla–based Sleight of Hand Cellars owner and winemaker Trey Busch, his mischievous approach to branding makes perfect sense. The winery’s name comes from a Pearl Jam song (Busch’s favorite band) titled “Sleight of Hand” about a man hoping to break free from routine. And the labels, inspired by vintage magic posters, were designed by Denver-based artist Phelyx Hopkins*, a professional magician who performs at the winery every spring. With names like “Levitation” Syrah, “The Archimage” Red Blend and “The Magician’s Assistant” Cabernet Franc Rosé, the wines are as magical as the labels—full of fruit, but balanced with just the right touch of acidity and tannins. The wines are so popular that the Sleight of Hand’s Wine Illusionist Society wine club may soon transform into a mailing list allocation system. Be sure to get a mixed case—they disappear fast.
*Updated as of Tuesday, July 16, 2013