I once overheard George Page, owner of Sea Breeze Farm, answer a question from a customer at the West Seattle farmers market, and I'll never forget what he said.
The customer walked up, briefly glanced into the coolers, and then asked Page, "so are you certified organic?" To which Page replied, "we're so far beyond organic, man." The customer walked away without buying anything, but I couldn't help but grin. Read more »