Madrona’s getting a new store. The paper is almost down off the windows at Hammer + Awl, a men’s accessory boutique fixing to stock what sounds like great American-made goods for dudes, and women who like things like Olo perfume from Portland, Shinola watches, Field Notes notebooks and finery from The Portland Collection from Pendleton.
Stay tuned for news on their opening date.
It’s always exciting to get to know a new designer in town, and I’m particularly excited about Debbie Robert’s just-launched line, Silvae (Latin for “of the woods”).
Roberts looks to the terrain of the Pacific Northwest for her muse, blending organic elements with excellent fit and construction to create a collection that is at once innovative, completely on-trend, familiar, exciting and easy to see being worn by today’s girl-on-the-street (probably a Capitol Hill street).
Seattle has always been a quietly fashionable city, thanks in part to our broad hybrid of cultural influences (Scandinavian, Asian and, most recently, African). Our Wild West rebellious streak means we don’t feel the need to conform to the fashion world at large (we’re much too practical for that), and the innovative thread that inspires our creative brain trust extends to our independent fashion design community, stimulating a groundswell of new talent in recent years.
Join local boutiques Canopy Blue, The Finerie, Vian Hunter and Velouria at Fred Wildlife Refuge this Thursday, September 12 at 7 p.m. for the World Vision Strong Women Strong World fashion show and fundraiser.
Bell Square is on fire right now.
Lululemon has opened its first Ivivva athletica, with a focus on young women (aka, tweens and teens), with a range of “cross-functional athletic apparel” according to the release. Shoppers can expect the same fabrics and details found at Lululemon, with a nod towards dance-inspired styles (leotards and shrugs), as well as yoga wear and pieces for running that can go from the track meet to the street and back again.
Los Angeles-based outdoor apparel company, Aether, is heading to Seattle in their PanAmerican Airstream trailer, completely kitted out to suit the sleek modern look of their signature clothing designs.
Since the launch of the Nordstrom/ Topshop collaboration at Southcenter Mall last fall, die-hard fashion-forward Seattlites have been braving the daunting Tukwila commute and throngs of suburban shoppers to get his or her fix of hyper-trendy leather miniskirts and faux fur vests.
OK, it’s officially time to talk about Bumbershoot, which, with the addition of Fashiony, an exhibit curated by the imminently fashionable Erika Dalya Massaquoi, really does have something for everyone this year. (But I also just want to mention that since we’re officially talking about Bumbershoot, it means that summer is over.)
Now on to the good news:
It’s that time again: Project Runway is casting for season 13. The application deadline is September 9 for what will likely be a complete and total roller coaster of an experience should you be accepted. (Get all the deets here.)
How does a brick and mortar shop make it in an increasing online retail scene? Get creative, that’s how.
Clementine’s Linda Walsh has just launched a new addition to her website: the Featured Designer Pop Up Shop. Walsh plans on working with emerging designers, curating their designs, killing two birds with one stone by giving these fledging designers much needed exposure and an increased audience, while introducing new customers to her retail store in the process.