Mood board displays the feelings and inspirations for the line. It draws a lot of color and texture from nature.
13. Angela Allen
Entry Category: Student Designer, studying at New York Fashion Academy
Designer Name: Angela Allen
Line: Angela Allen Design. Fall 2011 Collection
Branding Statement/ Bio Info:
This brand gives the everyday woman sophistication, style and comfort. The line is designed to dress woman from day to night, from the office to an event, there is a look for every occasion. The collection is compiled of silhouettes that complement the everyday figure. Combined with the rich fabric and color choices, the line is what women want to wear. The market is for 20 to 50 year old women who really love fashion as well as classic pieces that are easy to wear and make them look great. This collection gives the consumer a new and sophisticated twist on classic, fun pieces that women can actually wear! All these looks can be incorporated into any great wardrobe.
The price point ranges from $50 to $350 wholesale, depending on the garment and the fabric choice. Angela Allen Designs would like to begin in boutiques here in the Seattle area. These local stores would be the best venue to introduce the line to its customer.
* Additional garment information available.