I wanted to create a unique look for men for working out, adding a light jersey top to comfortable, athletic knit pants.
Entry Category: Student Designer, studying at The Art Institute of Seattle
Designer Name: Justin Bartle
Line: JZB designs for the FASHION FORWARD MAN
Branding statement/ Bio info:
My target market is men in their late 20’s to early 50’s they are divided up in to two groups which PRIZM states America Dreams and Money and Brains.
America Dreams, which means the group of men are in there early late 20’s early 30’s. Some have family but most are single are dating. They have an income about $58,517 a year. They have a college degree and they will spend the money on good quality clothing.
Money and Brains are the last group that I research these men loves political views. They get up in the early morning about 5 am. Work out at the gym for a couple of hours then either drive are take a cab to work depending on where they live at. Some of these men have families, partners and some are single. They do love showing off new things they got. They will only pay for the best of the best. In this group a guy will spend around 3,000 dollars on a tailored suit jacket once every season. They already have a house a car a boat the one they want more is well made clothing and they are willing to spend the dollar to stand out from everyone else. They shop at Nordstrom’s and their age range from early 30’s to late 50’s.
These two groups are exactly my target market because they want custom made clothing and they are located in the Seattle area like Queen Ann, Bellevue, Capital hill and Fremont.
Leather Jacket $375
Cowl Neck Top $125
Denim Jeans $120
Brown Leather Jacket $275
Silver Suit $425
Sweat pants, $85, workout shirt, $75
White leather jacket $125
White denim jeans $75
*Additional garment information available