Entry Category: Student Designer, studying at New York Fashion Academy
Designer Name: Timothy Campbell
Line: Indismith Clothing Co.
Branding statement/ Bio info:
Indismith is a small clothing company for men. Our approach is to unite luxury fabrics with casual sensibilities, producing clothes that are effortless, comfortable, and unique.
Our Spring & Summer collection is designed to reflect these sensibilities with a good dose of whimsy, tempered with top-notch construction, and fine fabric selections.
The man that we design for is a maverick; he is intrepid; he is a man that has a playful spirit, enjoying the subtleties of life. In his late twenties to early forties, our man is mature, intelligent with an equal amount of street smarts.
He is not obsessed with owning heaps of clothing. He selects his clothes carefully, knowing well how to dress them up and to pare them down. Like the clothes we craft, he shops for clothing, which reflects his personality and lifestyle – fortuitous, casual and intrepid.
Indismith’s pricing strategy reflects the selected fabric and the attention given to create each piece. In our current Spring/ Summer collection, shirts and pants range from $120 - $360. We are currently working to create an online presence, as well as establishing offers with local men’s clothing stores here in Seattle to market our brand.