Designer 20: Christine Hynden

Entry Category: Student Designer, studying at New York Fashion Academy

Designer Name: Christine Hynden

Line: OTUS and LILY, Wallflower collection

Branding Statement/ Bio Info:

OTUS and LILY, the expression of a true woman. 

OTUS and LILY creates feminine clothes for the grownup woman.  The wisdom of the Otus owl combined with the beauty of Lily are defining symbols of the company. The collections reflect the modern women who is independent, intelligent, embracing her femininity and taking hold of her assertiveness.  The contrasting mix of elegant materials from feathers and silk to leather and chiffon give the clothes a unique feel and provide an individual and memorable look for the everyday woman who is anything but ordinary.

The Wallflower Collection has soft silhouettes playing up the softer side with pinks and yellow while still grounded in earthy colors.  A mix of flouncy skirts, tops, and dresses can be worn to various outings and occasions.  Future collections will expand into jackets and more extensive day wear for a more complete wardrobe and continue to introduce fun and flirty dresses.

Fueled by passion and pursuit of excellence, OTUS and LILY’s philosophy is that every woman should feel the true beauty that is her own. 

The OTUS and LILY prices range from $70-$400 wholesale.  Desired vendors: Nordstrom, Anthropologie, Les Amis, Sway and Cake, Net-a-Porter.  A mix of local boutiques and online shops would be ideal for the collections.

Photos courtesy of Michael Cline, Bret Doss, and Coco Cadellero Photography

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