WorkSpace - by Coco Cadellero
Designer 31: Jenny Waters
Entry Category: Student Designer, studying at New York Fashion Academy
Designer Name: Jenny Waters
Line: Jenny Waters Designs
Branding Statement/ Bio Info:
From women in their 20s to 40s, collections from Jenny Waters Designs appeal to those who value style without sacrificing comfort. An active individual, She values a look that allows her to move freely through the day without worrying about her clothing. She is always looking for garments that can easily be integrated into her existing wardrobe of both new and vintage pieces.
Jenny Waters Designs combines contemporary designs with classic silhouettes giving a modern approach to classic women’s sportswear. All of the clothing is made with quality fabrics either new or vintage giving each piece a unique story. Jenny creates clothing for active women who appreciates looking feminine with the ease of just pulling something out of the closet. An effortless combination of separates that can easily unite with any wardrobe; these garments create a versatile canvas for any women to showcase her personality, mood, and style.
Price Point & Desired Vendors
Comparable to boutique collections or secondary Designer lines, Jenny Waters Designs has a Contemporary retail price point. With short runs and unique pieces made from vintage or new natural fabrics, this brand is affordable for the exclusive designs and quality materials that it promises to the client. Desired vendors would be small – medium boutiques.