Designer 5: Alicia Czerwiec

Entry Category: Emerging Designer

Designer Name: Alicia Czerwiec

Line: Alicia Czerwiec Design

Branding Statement/ Bio Info:

As a Brand Alicia Czerwiec Design wants to provide quality products through creative means with high quality materials in order to promote the use of art and creativity as a vital part of society. As a designer and artist Alicia Czerwiec has a wide range of creative experience that uniquely contribute to her design process. Inspiration comes from the world around, through her travels and encounters which is ever changing and evolving just like the fashion industry and opens the door for endless opportunities of design. Having backgrounds in Fine Art, Art History, Fashion, Textile and the Film and T.V. industries allow the designer a plethora of knowledge and wider range of target market appeal for the line. Alicia Czerwiec Design is an artistic and modern Boho lifestyle brand that focuses on apparel items full of pattern, print and solids that represent multi cultural and artistic perspective, and depth through pieces that are detail oriented in texture silhouette and color.  A strong sense of style and character are vital. Combinations of prints, patterns, textures and rich colors make the style unique and noticeable. 

Market

Alicia Czerwiec designs for Bridge Market. Items would be seen selling alongside designers like Mary Katrovinski, Nanette Lepore and Etro. Designs would be sold in higher end retail stores like Saks Fifth Avenue, Bloomingdales, Neiman Marcus and smaller specialty stores.

Differential factor

Designs have a classic and simple silhouette to balance the excessive combination of print, texture and color. Garments are designed to be able to be worn over multiple seasons and are rejuvenated through color, textile, surface design and detail. Alicia Czerwiec Design strives to take typical textiles and transform them through surface manipulation, embellishment, construction and deconstruction to create unique textiles and surface designs.

Price points

Aspirations of selling alongside designers like Mary Katrovinski, Nanette Lepore and Etro Alicia Czerwiec Design will be competitive with price points of designers as well. Construction and execution is impeccable. Vendors can expect price points that will satisfy their demand of high quality, hand stitching and designer appeal for stores like Saks Fifth Avenue, Bloomingdales, Neiman Marcus and a few smaller specialty stores. 

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