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Kiehl's LifeRide for amFAR Kicks Off at U Village
Kiehl’s fourth annual LifeRide for amFAR, a nine-day motorcycle race to raise funds for HIV/AIDS research, is kicking off this year at the University Village store on Wednesday, July 31. Celeb riders, including dreamboats John Corbett and Gilles Marini, will be on hand for photo opportunities and Kiehl’s USA President Chris Salgardo will also be around to educate the public about the event and its impact on the chosen cause and deliver a big, fat, huge check to amFAR CEO Kevin Robert Frost.
The event is open to the public, who will also enjoy snacks and special discounts at Kiehl’s. The riders and their bikes will arrive at 12:30 p.m. and the event runs through 2:30 p.m.