Seattle-based retail giant Amazon.com just launched a national ad for its Kindle Paperwhite. The star of the ad isn't the new e-reader, though.

The Seattle Antiquarian Book Fair takes place this month (October 9–10; seattlebookfair.com), enticing local book lovers with the promise of fragrant and crumbly yellowed pages, and at the same time prompting the question: Aren’t all ink-and-paper