Sam Choy is such a tease.
The celebrity chef from Hawaii has been Tweeting about rolling out a food truck in Seattle:
“Sam Choy's bringing island favorites & more for you to enjoy. We cooking up Loco Moco, Kalua Pork, lots of Poke & other great dishes. Mo Poke, Mo Betta!”
The huggable Choy is known as the Godfather of Poke and that’s going to be the star attraction and the name of the new truck, Sam Choy’s Poke to the Max.
For those unfamiliar with poke (pronounced po-kay), it’s a raw seafood salad flavored with bits of seaweed and course Hawaiian salt. Island-style comfort food, it’s everywhere over there. Some of the best stuff can be found at Mom-and-Pop grocery stores.
Chef Choy, who has competed on Iron Chef American and appeared recently on Food Network’s Chopped, is the author of 16 cookbooks and has restaurants that bear his name on the Big Island and in Los Angeles. But, as far as I can tell, this would be his first food truck venture.
Judging by the enthusiastic "where can we find you?" type comments on the Poke to the Max Facebook page, it’s bound to be a big hit.
Stay tuned for details on the launch.