探秘上海的星巴克首家海外臻选烘焙工坊 Behind the Scenes at Starbuck’s First Reserve Roastery in Shanghai

到上海的星巴克首家海外臻选烘培工坊,让自己沉浸在咖啡奇幻乐园里
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上海星巴克臻选工坊的茶吧是星巴克在中国的首家Teavana茶吧, 向中国茶文化致敬,该茶吧由3D可回收材料建造。

2017年12月6日,上海的咖啡迷们收到一份早到的圣诞礼物:星巴克CEO霍华德.舒尔茨为其在南京西路的首家海外烘培工坊主持开幕礼,宣布正式营业。此店占地30,000平方英尺,面积是星巴克在西雅图的首家烘培工坊的2倍。尽管如此,期待已久的人潮在开业当天,仍然排长队达数小时之久才进了店。这家总部位于西雅图的品牌志在展示其独运匠心,它的三个"体验吧"提供来自全球的100多种饮品,包括来自中国云南省的精选。星巴克预计于2019年在芝加哥开启一家面积43,000平方英尺的概念店。在此之前,上海烘培工坊是星巴克最新、最大的店。设计新颖的上海工坊与西雅图的首家工坊风格迥异:从由10,000块六边形组成的木制天顶,到长达88英尺的手工雕刻吧台,而星巴克首个店内"增强现实(AR)"体验则让热爱科技的顾客得以用手机开启体验、获取信息和远程支付。楼上由3D可回收材料建造的茶吧向中国数千年的茶文化致敬,紧邻的40吨重的巨型铜罐上装饰有1,000个刻着中国传统篆文的印章,讲述星巴克和咖啡及星巴克在中国的成长故事:在这里,平均每15小时就有一家星巴克新门店开业。

Image:Starbucks.  
40吨重的巨型铜罐上装饰有1,000多个刻着中国传统篆文的印章,讲述星巴克和咖啡的故事。烘焙过的咖啡豆在这里储存并通过管道输送到三个体验吧。

English Version

Coffee with Chinese Character
immerse yourself in a coffee wonderland in Starbucks’ first international Reserve Roastery in Shanghai, China

Shanghai’s coffee aficionados received an early Christmas present on December 6, 2017, when CEO Howard Schultz unveiled Starbucks’ first foreign Reserve Roastery on Nanjing Xi Lu. The sprawling 30,000-square-foot space is twice the size of the company’s original reserve roastery in Seattle, though this didn’t prevent thirsty crowds from queuing for hours on opening day. Regardless, the Seattle-based brand is determined to showcase its artisanal credentials, hence the trio of “experience” bars featuring 100 brevetages from around the globe, including China’s Yunnan province, rather than the usual green tea frappucinos. Square footage aside, the company’s newest and largest store — at least until a 43,000-square-foot concept planned for Chicago opens in 2019 — hosts plenty of features that set it apart from its Pacific Northwest predecessor, starting with the high ceilings adorned with 10,000 hexagonal wood tiles to an 88-foot hand-carved bar to Starbucks' first in-store AR experience that allows this tech-loving crowd to access information and pay remotely with their phones. Upstairs, a 3-D printed tea bar nods to China’s centuries-old tea culture and nearby a 40-ton copper coffee roasting cask inscribed with 1,000 Chinese characters recalling Starbucks’ remarkable rise in China, where a new outlet opens every 15 hours.