Tucked into an alley by Barnes & Noble behind Lincoln Square, Ivetta Arzumanov’s new Blue Luna is a charming trove of Parisian finds and cutting-edge garments from Italy and Spain.
A former accountant and engineer, the Armenian native frequently travels to Europe to shop for herself—and now brings chic, minimalist finds, such as edgy, asymmetrically cut dresses by Cop-Copine, back to the Eastside.
Other stars of Arzumanov’s small but exclusive selection include Spanish darling Isabel de Pedro’s hand-painted frocks, and tunics and striped leggings from Paris-based Sunlight.
In addition to jewelry and French perfume, a line of European shoes will also grace the shelves lining the elegant silver shop interior by year’s end.
“I like to think of the shop as my closet,” Arzumanov says. “I only bring in pieces I love and that fit the budget.” For Arzumanov, that translates to $100 for leggings and tunics, and tops out at $400 for luxe, fall-ready coats.