Food & Drink

Fresh Toast, a Weed-Centric Website, Is Truly Buzzworthy

By Rebecca Ratterman December 6, 2016

1216_FT3

This article originally appeared in the December 2016 issue of Seattle magazine.

If you love BuzzFeed and a weed buzz, you might enjoy a daily dose of The Fresh Toast (thefreshtoast.com). Launched in October by 48-year-old JJ McKay, a former business consultant and well-connected Seattleite, The Fresh Toast offers weed-centric news, health tips and recipes, plus humorous lifestyle and entertainment content that appeals to a general audience. 

“I learned no one was really talking to the majority of the market: people who use but aren’t stoners—and that’s 87 percent of the market,” says McKay. TFT stories range from Julien Perry, former Seattle magazine food and dining editor and now The Fresh Toast “consume editor,” detailing her pet peeves about restaurant menus to a rundown on seasonal activities that lend themselves to leafy accompaniment.

Future plans include a Web series, digital productions and other creative content. “Every day, we just want to give people a chuckle and make them happy,” says McKay. 

Follow Us

Seattle Launches Public Poetry Campaign

Seattle Launches Public Poetry Campaign

Short poems on sustainability will crop up across the city in April

Poetry installations will appear across Seattle starting April 1 as part of the city’s Public Poetry campaign...

Beauty and Diversity in Art

Beauty and Diversity in Art

Seattle's art scene is embracing more voices and viewpoints than ever

Seattle has become something of a hot spot for diversity in the arts...

The Power Of Quitting

The Power Of Quitting

Giving something up is never easy, especially because society rarely rewards such behavior

I’m not a quitter... llustration by Arthur Mount

Selling Seattle

Selling Seattle

New effort from Visit Seattle showcases the city’s stunning beauty

Visit Seattle’s new three-and-a-half-minute destination video is worth bragging about...