Wallingford's Bedrooms & More Stuns With New Four-Level Showroom

A family-owned furniture business opens a second Wallingford showroom
RIGHT SIDE OF THE BED: The expanded Wallingford Bedrooms & More showroom displays more than just beds

This article appears in print in the May 2019 issue. Click here to subscribe.

On New Year's Eve in 1970, Jeff Garfield heard about a brand-new furniture phenomenon: waterbeds. Two weeks later, Garfield was selling them, spurring a nearly 50-year career in furniture retail that eventually morphed into a focus on ethical, eco-conscious comfort, whether from a dorm-room futon or a $40,000 luxury mattress.

Last November, Garfield’s Wallingford-based Bedrooms & More—which he runs with his wife, Wanda, their children and daughter-in-law—opened an impressive 23,500-square-foot flagship location just doors away from the original storefront. The original 1972 shop is now stocked predominantly with seating options, while the new four-level, high-ceilinged showroom offers a more customer-service-driven retail experience, with more than 60 mattresses on display, including a store-in-store concept from high-end, handmade Swedish mattress maker Hästens. In an age when many retailers are shrinking their physical presence, it’s refreshing to see a family business expanding so beautifully.

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