Airline Gives Priority Boarding to Seahawks Fans Wearing Russell Wilson Jerseys

Seattle-based Alaska Airlines rewards hometown football fans.
| Posted
Cop a Russell Wilson jersey and make flying less annoying.

It’s local pandering at its most shameless and we’re totally into it.

As the Seahawks got back in action with a preseason drubbing of the Los Angeles Chargers this weekend, Seattle-based Alaska Airlines is bringing back a promotion popular among twelfies. Show up at Sea-Tac rocking your No. 3 Russell Wilson jersey and Alaska staff will let you board your flight early. Lay claim to overhead compartment space and establish armrest dominance while the poor souls who bought Sidney Rice jerseys are still struggling to connect to terminal wi-fi. The promo extends through the end of the Seahawks regular season.

For an industry that as a whole does nothing cool for anyone ever, we welcome this hometown pandering with open arms. The All-American quarterback with a golden arm, poster-boy smile and impeccable fashion sense is a marketer’s dream. So, it’s no wonder that Alaska has cheekily anointed our pigskin hero as its [groan] “Chief Football Officer.”

It’s probably safe to say that corporations won’t be lining up for similar sponsorship deals with the Hawks’ outspoken defensive end Michael Bennett, who sat on the bench during the national anthem on Sunday. Bennett’s silent protest followed a similar move by former Seahawk Marshawn Lynch this weekend. Lynch, who’s still beloved in Washington (and apparently Indiana), took a seat during the patriotic tune when his Oakland Raiders opened its preseason on Friday.

Related Content

Are these for real? Or did we make them up? In everything-goes Seattle, deciding may be harder than you think


For the first time in more than a decade, improved selection of “for sale” condominiums and historically low interest rates are making their way back to the housing market.

Plus: See which Washington cities are celebrating birthdays this week

Since being matched with a homeowner, one young Seattle woman has found a job and is pursuing a college degree