The newest retail outpost from fashion collaborators Justin Kercher and former Seahawks running back Shaun Alexander is offering downtown shoppers the opportunity to “Do The Extraordinary.” Taking over the 6,000-square-foot space on Sixth Avenue and Olive Way that previously housed European Antiques, Do The Extraordinary (DTE) opened last fall and is a lifestyle boutique for men and women offering locally designed, handmade, ready-to-wear clothing and accessories for the fashion-forward Seattleite. The brand’s edgy cotton basics come in black, white and various shades of gray, and include muscle T-shirts and sporty sweats for men, and tunics and dresses for women.
“DTE is really about the customers and creating an experience,” Kercher says. The space combines influences of the Seattle outdoors with urban design. Blow-torched sequoia tree tables and painted antlers flank vintage couches and hand-poured cement floors. Hidden behind the cash register area, speakeasy Blind Tiger, designed by Kercher and his family, is set up for private events and intimate concerts featuring local bands and DJs. DTE’s fall lineup includes several album release parties as well as a fall/winter fashion show.
The store’s upcoming events will “take [the retail experience] to another level,” says Kercher. Downtown, 1810 Sixth Ave.; dotheextraordinary.com
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