Image: Jeff Beck
The home office space created by local interior design company Pulp Design Studio for ATGStores.com’s virtually designed Seattle Showhouse earlier this year
ATGStores.com: “All that’s good” (ATG) truly is in store for Seattleites shopping at ATGStores.com, the Kirkland-based home furnishings company and partner of digital design service website Decorist (decorist.com). Once at the Decorist site, users can select which room they would like to make over and the design package that best suits their budget (see “Cost,” below). Next, they’re guided through a quiz that matches them with a personalized stylist based on their taste, preferences and color schemes. Decorist’s stylists then begin suggesting items with which to decorate the room, pulling primarily from ATGStores’ vast database of trendy fixtures and chic furniture, sharing all of their suggestions in the digital account created for the customer. “We see this [type of online service] as an innovative approach of interior design,” says Molly Hartney, vice president of marketing and merchandising for ATGStores. “The designer builds 3-D boards for the customer and then uploads them to the customer’s account, talks one on one with them…it makes the experience totally unique.” Through additional direct messaging, purchasing and installation services, all projects can go from concept to completion entirely online.
Cost: Rates start at $199/project for “classic designers” (designers who are newer to the industry) and range from $599 to $1,299 for “elite designers” (who have more than five years of experience) or “celebrity designers” (whose work has been featured in industry publications), such as Brian Paquette, Coco Kelly, Pulp Design Studio and Celerie Kemble.
Image: Jeff Henkel (Dezignable.com)
A bedroom interior created online using Dezignable.com for a South Lake Union apartment
Dezignable.com: The digital design service offered from online home decor marketplace Dezignable (dezignable.com) is called Swank—and appropriately so. “Swank is customized shopping for the highly connected, busy individual,” says Marty Collins cofounder of Dezignable, which is headquartered in South Lake Union. “You can redecorate on your own schedule.” Swank’s members-only service provides clients with access to professional stylists. The customer can send images of the spaces they want redesigned and, in return, are sent a personalized shopping list of products sourced from Dezignable’s marketplace, which offers them a discount on all products purchased as well as free shipping. “It’s a custom style experience, at an affordable price,” says Collins.
Cost: Rates start at $99 for a yearlong membership, which includes correspondence with a personal stylist ready to help pick products for your home, 15 percent off all items purchased on Dezignable.com and free shipping.